Rebranding Effort @ Frontier Energy

This redesign is for an upcoming utilities demand-side management software product releasing in the next year. With history in the early 2000's, the updated version of the software product needed a fresh makeover.

My take on revamping the logo for the software was something that was professional, sleek, and modern while also clearly showing off the functionality of the product.

The lighter hues of blue and wave pattern, the darker hues of blue and flame silhouette, and the light-bulb filament and base represent the water, gas, and electric tracking functionalities respectively.

note: product's name has been blurred as it has not yet been released

Brand Guidelines

Going along with this sleek and modern logo, I wanted the same feeling for the brand personality. Bold blues paired with softer toned ones achieved this effect. Paired with a modern typeface, I wanted to give elegance to this new cutting-edge software.

As a part of this rebranding efforts, I also began preliminary work on wireframes for a full website redesign.

Finally, to cap off the rebranding effort, I created motion graphic explainer videos in Adobe After Effects.

note: product's name has been blurred as it has not yet been released

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