Getting everyone on Roblox an avatar they love
I lead product strategy for avatars and identity on Roblox's Avatar Marketplace, where people find and buy what their avatar wears. Before that I spent five years on its creator side, launching what creators can make and sell: bodies, clothing, emotes and backgrounds.
- Intern2021
- Associate PM2022
- PM2024
- Senior PM2026
Everything I'm wearing, and the launches behind it.
What I've launched
The Confetti Cannon on my back is one I designed for Roblox's own catalog, with a few more below.
2026
Senior PM from March, and since September I lead product strategy for avatars and identity
Creator animation packs
Creators can make and sell how avatars walk, run and jump. A curated pilot first, then open to everyone.
Glowing items
Creators can make and sell avatar items that glow, like the candles and blossoms on my avatar.
Profile frames
A frame around your profile picture, part of Roblox Plus.
I got to present Roblox Plus
Profile frames, avatar backgrounds and generative AI backgrounds are all in it.
Watch it
Generative AI backgrounds
Type a prompt, get a background for your avatar. Marketplace's first consumer generative AI feature.
Avatar backgrounds
A backdrop behind your avatar, in the editor and on your profile.
2025
Creator emotes
Creators can publish and sell emotes on Marketplace.
Realistic materials
Accessories can look like what they're made of, so metal shines and leather looks like leather.
Creator shoes
Creators can make and sell shoes, so a whole outfit can be creator-made, head to toe.
2024
PM from March
Open avatar publishing
Publishing used to be application-only. I led opening it to every eligible creator, across every Marketplace engineering team.
Four months in, Roblox reported more than 4,800 new creators and 22% more 3D avatar items.
2023
Creator avatar bodies
Creators can make and sell whole avatar bodies and heads too. Then making bodies work as a market:
- Price floors and upload fees for bodies and heads (2023)
- Groups can publish bodies, heads and shoes too (2025)
- Creator bodies that change to match your skin tone (2025)
2022
Associate PM from July
Layered clothing
Clothing that fits any avatar body.
2021
Started as an intern in May
2009
My account got deleted, so I made a video about it. It has 74K views.
2008
When I started playing Roblox
Roblox's own items
I design, price and release the items Roblox itself sells, plus the spot on Marketplace home that features them.
Birthday Time Fedora
Opal King of the Night- Candles of Pwnage
Stormbreak Horns of the Tempest Skies
Sakura Antlers
Plus Hard Hat
Confetti Cannon
94K viewsEverything else
For creators
Protecting original items2026
The first time Marketplace demoted and moderated copies and clones of creators' items.
Limited items, made by creators2023–24
- Group publishing, limits per person and resale controls
- Items only available inside an experience
- New limited bundle types
Tools and rules for creators2024–25
- Self-service archiving for their items
- Creating avatar items inside experiences
- Clearer publishing policies and moderation feedback
For players
Layered clothing sorting2022
Lets people change the order of their clothing layers.
For the Marketplace
A measure of clothing quality2024
Roblox's first automatable measure of virtual-clothing quality.
Automated pricing and sales2024
Automated marketplace pricing, and a recurring sales program.
Avatar makeup2026
A new Marketplace category, made by creators and brands, built for Roblox's next-generation avatars. I supported it as a PM.
Videos and posts are by the players and creators credited on each. Views and likes as of October 2026.